Sans Normal Lirow 18 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'EquipCondensed' by Hoftype, 'Harmonique' by Monotype, and 'Fact' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, energetic, confident, retro, impact, motion, display, modernity, approachability, slanted, rounded, compact, chunky, soft corners.
A heavy, slanted sans with rounded bowls and compact interior counters that keep the texture dense and dark. Curves are smooth and geometric, while terminals are clean and mostly squared-off, giving forms a sturdy, poster-like presence. The italic angle is consistent across uppercase, lowercase, and figures, with a forward-leaning rhythm and slightly tightened apertures that emphasize solidity over airiness. Numerals follow the same bold, rounded construction, reading clearly at display sizes.
Best used for headlines, short statements, and branding where a bold, forward-leaning voice is needed. It’s a natural fit for sports and fitness graphics, product packaging, and promotional materials that benefit from high-impact typography. For longer text, it will be more effective in larger sizes or with generous spacing to maintain clarity.
The overall tone is assertive and fast, with a friendly softness from the rounded geometry. It feels sporty and promotional—more about impact and motion than restraint—making it well-suited to energetic, attention-grabbing messaging.
Designed to provide maximum visual impact with a sense of speed, combining geometric roundness with a strong slant for dynamic emphasis. The consistent, compact construction suggests it’s intended for display typography that remains cohesive and readable in bold, energetic layouts.
Uppercase shapes appear broad and stable, while the lowercase maintains a simple, single-storey feel where applicable, reinforcing an approachable, modern look. The strong weight and tight counters mean small sizes may fill in visually, but at large sizes it delivers a powerful, cohesive word shape.