Sans Normal Nogew 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Kind Sans' by Gravitype, 'Catesque' by Gumpita Rahayu, 'Gotham' by Hoefler & Co., 'Maison Neue' by Milieu Grotesque, 'Kobern' by The Northern Block, and 'Hartwell' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, social media, bold, friendly, playful, confident, modern, impact, approachability, display use, brand voice, rounded, soft corners, compact, heavy weight, high legibility.
A heavy, rounded sans with broad, compact proportions and softly squared terminals. Curves are smooth and full, with generous bowls and minimal stroke modulation, producing a dense, even color on the page. Counters stay fairly open for the weight, and joins are clean and sturdy, giving letters a stable, blocky silhouette. The overall rhythm is consistent and geometric-leaning, with a slightly bouncy feel created by rounded corners and stout stems.
Well suited to headlines, posters, and short-form copy where strong presence and quick readability matter. It can work effectively for branding, packaging, and social graphics that benefit from a friendly, modern bold sans. Best used at display sizes, where its rounded details and compact mass read as intentional character.
The font conveys an upbeat, approachable confidence—more friendly than formal. Its chunky shapes and rounded finishing lend a playful, contemporary tone that feels suitable for energetic messaging and bold emphasis without becoming aggressive.
The design appears intended as an impactful display sans that balances geometric simplicity with softened, approachable forms. It prioritizes bold visibility and a cohesive, rounded construction for contemporary promotional and identity-driven typography.
In the sample text, the weight creates strong impact and maintains clarity at large sizes, with tight, solid word shapes. Numerals appear sturdy and straightforward, matching the alphabet’s rounded, compact construction for a cohesive typographic voice.