Sans Normal Obgad 5 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe, 'Geometria' by Brownfox, 'Delargo DT' by DTP Types, 'FF Transit' by FontFont, 'EquipCondensed' by Hoftype, 'Avenir Next Paneuropean' by Linotype, and 'Malebu' by Muykyta (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, loud, modern, playful, impact, approachability, modernity, brandability, simplicity, rounded, chunky, soft corners, compact, high impact.
A heavy, rounded sans with smooth curves and blunt, softly squared terminals. Counters are relatively tight and apertures are mostly closed, giving letters a compact, solid silhouette. The design relies on broad strokes and simplified geometry, with sturdy verticals and gently modeled joins; diagonals and rounds stay clean and consistent. Lowercase forms are straightforward and sturdy, with a single-storey “g” and a compact “a,” supporting a dense, headline-oriented texture.
Best suited for display settings where punch and immediacy matter: headlines, posters, brand marks, packaging, and bold UI moments. It can also work for short subheads or calls-to-action where a dense, confident texture is desirable, but its compact counters may feel heavy in long paragraphs.
The overall tone is bold and approachable rather than formal. Its smooth, inflated shapes feel contemporary and upbeat, projecting confidence and a slightly playful, poster-like energy. The weight and tight internal spaces create a loud voice that reads as assertive and attention-seeking.
This font appears designed to deliver maximum visual impact with minimal stylistic fuss, using rounded geometry and compact proportions to create a strong, friendly display voice. The consistent stroke behavior and simplified shapes suggest an emphasis on clarity at large sizes and a cohesive, modern brandable look.
In the sample text, the tight counters and broad strokes create a dark color on the page, emphasizing impact over delicacy. The numerals match the letterforms with similarly rounded bowls and strong, simplified shapes, maintaining a cohesive, uniform presence.