Serif Normal Mogar 12 is a bold, normal width, very high contrast, upright, normal x-height font visually similar to 'Silvana' by Blaze Type and 'Sole Serif' by CAST (names referenced only for comparison).
Keywords: headlines, magazines, posters, branding, packaging, editorial, luxury, dramatic, classic, fashion, display impact, editorial tone, premium branding, classic revival, elegant contrast, bracketed, calligraphic, teardrop, high-waisted, sculpted.
A sculpted serif with pronounced thick–thin modulation and crisp, wedge-like terminals that read as sharply cut yet subtly calligraphic. The capitals are wide and confident with flaring strokes and tapered joins, while the lowercase shows sturdy, vertical stems paired with fine hairlines and compact counters. Serifs are finely bracketed and often sharpen into triangular or beak-like tips, creating a rhythmic pattern of pointed endings across the alphabet. Figures follow the same carved, high-contrast logic, with smooth curves and decisive tapering that keeps them visually consistent in display settings.
This face is well suited to headlines, magazine features, and promotional typography where contrast and silhouette can do the heavy lifting. It also fits premium branding and packaging, especially when paired with generous spacing and clean supporting sans text. In body copy it will perform best in short runs or pull quotes where its sharp details can be appreciated.
The overall tone is polished and theatrical, with a distinctly editorial sheen. Its sharp terminals and glossy contrast suggest luxury and sophistication, while the slightly calligraphic shaping adds a sense of craft and personality rather than pure austerity.
The design appears intended to deliver a contemporary take on classic high-contrast serif lettering—prioritizing impact, elegance, and a memorable word shape. Its sharpened terminals and sculptural stroke transitions suggest a focus on display presence while maintaining familiar serif conventions for readability.
At larger sizes the pointed terminals and thin hairlines become key character cues, giving words a faceted, almost engraved look. The design’s contrast and tight interior spaces can make dense text feel weighty, but the strong vertical rhythm keeps lines of type orderly and authoritative.