Serif Flared Mymem 2 is a very bold, normal width, very high contrast, upright, normal x-height font visually similar to 'Artusi' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, book covers, magazine titles, branding, dramatic, editorial, classic, assertive, luxurious, display impact, classic prestige, sculptural detail, headline authority, wedge serif, flared terminals, sculpted, calligraphic, crisp.
A heavy, high-contrast serif with strongly sculpted, flared stroke endings and wedge-like serifs that feel carved rather than bracketed. Curves are broad and confident, with pronounced thick–thin modulation and sharp internal joins that create a faceted rhythm across the alphabet. The lowercase shows compact, sturdy forms with round, ball-like i-dots and tight counters, while capitals read as monumental and slightly condensed in feel due to their dense verticals. Numerals are equally weighty and stylized, with angled cuts and pointed terminals that reinforce the chiseled, display-driven construction.
Best suited to display settings such as magazine mastheads, cover typography, posters, and brand marks where its sculpted contrast and flared terminals can read crisply. It also fits short-form editorial applications like section headers, pull quotes, and packaging titles where a strong, classic-forward voice is needed.
The overall tone is theatrical and authoritative, combining classical cues with a bold, poster-ready punch. It suggests prestige and ceremony, with an editorial edge that feels suited to headlines and statement typography rather than quiet text.
The font appears designed to deliver a commanding display serif that blends traditional proportions with a more sculptural, flared finishing, producing high-impact silhouettes and a distinctive, carved texture. Its letterforms prioritize presence and rhythmic contrast, aiming for recognizable headline character and a premium feel.
The design leans on angular cuts and tapered joins to create sparkle in the negative spaces, especially where diagonals meet verticals. At larger sizes the sharp detailing and flared endings become a defining texture, while at smaller sizes the dense forms and tight counters may demand generous tracking and leading to maintain clarity.