Sans Other Ehba 7 is a very bold, normal width, low contrast, italic, normal x-height font.
Keywords: headlines, sports branding, gaming titles, posters, logos, racing, action, futuristic, industrial, techy, convey speed, add impact, tech aesthetic, brand emphasis, slanted, angular, chiseled, blocky, compact.
A heavy, forward-slanted sans with aggressively angular construction and squared counters. Stems and joins are cut with sharp, chamfered corners, creating a faceted, machined look rather than smooth curves. Letterforms tend toward compact apertures and tight internal spaces, with distinctive triangular notches and clipped terminals that emphasize motion. The overall rhythm is dense and punchy, with consistent hard-edged geometry across uppercase, lowercase, and numerals.
Best suited for display applications where energy and impact matter: sports and racing branding, gaming/stream overlays, event posters, product badges, and bold logo wordmarks. It performs especially well at larger sizes where the angular cuts and distinctive counters can be appreciated without sacrificing legibility.
The tone is fast, assertive, and mechanical, evoking motorsport graphics, arcade titles, and sci‑fi interface lettering. Its sharp cuts and pronounced slant suggest speed and impact, while the blocky massing reads as tough and utilitarian.
The design appears intended to deliver a high-speed, industrial aesthetic through faceted geometry and a consistent forward lean, prioritizing visual momentum and brand punch over neutral text readability.
Numerals and several letters incorporate cut-in details and wedge-like separations that heighten the technical feel but also reduce small-size clarity. The sample text shows strong headline presence and a cohesive italic rhythm, with word shapes that remain readable in short bursts but can feel busy in long passages due to the dense forms and narrow openings.