Sans Normal Bubab 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'DokChampa' by Microsoft Corporation; 'Arial', 'Arial Paneuropean', and 'Arial Windows compatible' by Monotype; and 'Astaneh' by Si47ash Fonts (names referenced only for comparison).
Keywords: ui text, signage, wayfinding, presentations, brand systems, neutral, modern, clean, technical, corporate, versatility, legibility, neutrality, clarity, modernity, geometric, rational, crisp, open, balanced.
This sans serif has a straightforward, modern construction with clean curves and flat terminals. Stroke thickness stays even across straight and rounded forms, producing a calm, consistent rhythm. Round letters like C, O, and G feel broadly circular, while verticals and horizontals stay disciplined and square-ended. Counters are open and generously sized, and spacing appears even, supporting clear word shapes in text.
It works well for interface typography, dashboards, and product UI where consistent strokes and open counters improve scanning. The plain, even construction also suits signage and wayfinding, as well as presentations and brand systems that need a neutral, dependable sans for headings and supporting copy.
The overall tone is neutral and contemporary, prioritizing clarity over personality. Its restrained, geometric feel reads as professional and matter-of-fact, with a mild technical edge rather than warmth or playfulness.
The design appears intended as a versatile, general-purpose sans that delivers predictable spacing, clear letterforms, and a modern, orderly impression across a wide range of everyday uses.
The lowercase shows a single-storey a and g, contributing to a simple, streamlined texture. Numerals are plain and highly legible, with open shapes and minimal ornamentation. In the text sample, the font maintains stable color and readability at larger sizes, suggesting it is well-suited to clean typographic layouts.