Sans Normal Bugib 2 is a regular weight, wide, medium contrast, upright, normal x-height font.
Keywords: ui text, branding, signage, presentations, editorial, clean, modern, friendly, neutral, corporate, legibility, versatility, neutrality, modernization, clarity, geometric, open counters, rounded terminals, crisp curves, balanced proportions.
A clean sans with a largely geometric construction and smooth circular bowls, paired with straight-sided stems. Curves are crisp and evenly drawn, with open apertures and generous internal counters that keep forms clear at text sizes. Terminals are mostly square or cleanly cut, giving the design a tidy, contemporary rhythm, while round letters maintain consistent curvature and even spacing.
Works well for interface typography, dashboards, and general-purpose screen use where clarity and steady rhythm matter. It also suits brand systems, wayfinding, and marketing collateral that need a clean, contemporary sans, and it can carry editorial subheads and short body text comfortably.
The overall tone is modern and approachable without feeling playful or eccentric. Its calm, neutral voice reads as reliable and straightforward, making it suitable for everyday communication and product-facing design.
The design appears intended as a versatile, modern sans that emphasizes legibility and a polished geometric consistency. It aims to be neutral enough for broad use while retaining a friendly, contemporary character through open shapes and rounded forms.
Lowercase shows single-storey forms where expected (notably the “a”), reinforcing a streamlined, contemporary feel. Numerals follow the same simplified, open approach, with clear silhouettes that prioritize quick recognition.