Sans Normal Armoy 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Belle Sans' by Park Street Studio, 'Akwe Pro' by ROHH, and 'Hedley New' by moretype (names referenced only for comparison).
Keywords: ui text, body text, editorial, signage, presentations, neutral, clean, modern, functional, friendly, versatility, legibility, neutrality, clarity, monoline, rounded terminals, open apertures, large counters, even rhythm.
A straightforward sans with monoline strokes, smooth curves, and largely geometric construction. Round letters like O and C are broad with generous counters, while verticals stay clean and consistent, giving the alphabet an even color in text. Terminals are mostly plain and softly finished rather than sharply cut, and joins read smooth and uncomplicated. Numerals follow the same restrained logic, with open shapes and clear interior space that keeps them readable at a glance.
This font is well suited to interface copy, general-purpose body text, and editorial layouts where an even, low-drama texture is desired. Its open counters and simple shapes also make it a solid option for signage and presentation slides that need dependable legibility.
The overall tone is neutral and contemporary, leaning toward practical clarity rather than expressive character. Its smooth curves and unpretentious detailing give it a mildly friendly feel while staying professional and matter-of-fact.
The design appears intended as a versatile, all-purpose sans that prioritizes clarity, consistent rhythm, and unobtrusive neutrality for broad everyday use.
In the sample text, spacing and rhythm feel steady and calm, supporting continuous reading. The mix of round forms and straightforward straight strokes produces a balanced texture suited to everyday typography.