Serif Normal Pyliv 10 is a very bold, wide, very high contrast, italic, normal x-height font visually similar to 'Poster' by Extratype (names referenced only for comparison).
Keywords: headlines, branding, magazine, posters, packaging, dramatic, luxurious, theatrical, editorial, classic, display impact, premium tone, italic emphasis, editorial voice, swashlike, bracketed, calligraphic, sculpted, crisp.
A sculpted serif italic with pronounced contrast between thick verticals and razor-thin hairlines. The letterforms are broad and assertive, with bracketed, wedge-like serifs and sharp entry/exit strokes that create a lively, calligraphic rhythm. Curves are generously rounded but finish in crisp points, and many joins show teardrop-like terminals that add a carved, display-oriented texture. Spacing appears relatively tight in text, emphasizing dense, dark word shapes and energetic diagonals.
Best suited to short, prominent typography such as headlines, magazine covers, pull quotes, title treatments, and brand marks where contrast and italic energy can be appreciated. It can also work for packaging and event materials that need a premium, classic-forward aesthetic, but the dense color and fine hairlines suggest avoiding very small sizes or low-quality printing.
The overall tone is opulent and dramatic, evoking fashion, classic publishing, and high-impact branding. Its sweeping italic motion and bright hairlines give it a theatrical, upscale voice that feels both traditional and attention-grabbing.
The design appears intended as a statement serif italic that blends conventional serif structure with expressive, calligraphic finishing. Its wide proportions, sharp hairlines, and carved terminals prioritize impact and sophistication over quiet neutrality.
Uppercase forms read especially monumental due to their width and heavy main strokes, while lowercase shows more personality through pointed terminals and curled details (notably in letters like a, f, j, and y). Numerals follow the same high-contrast, italicized logic, with strong silhouettes suited to prominent settings.