Serif Normal Anmur 2 is a bold, wide, very high contrast, italic, normal x-height font.
Keywords: headlines, magazines, branding, posters, packaging, fashion, editorial, dramatic, refined, confident, luxury, impact, elegance, display, didone-like, hairline serifs, bracketless, calligraphic stress, swashy terminals.
A high-contrast serif with pronounced calligraphic slant and a sculpted, display-forward rhythm. Thick vertical stems are paired with hairline cross-strokes and razor-thin serifs, creating sharp light–dark patterning across words. The letterforms show tapered joins, angled entry/exit strokes, and occasional swash-like terminals (notably in the lowercase), giving a lively, cut-from-the-pen feel despite the crisp, engraved finish. Counters are relatively tight and the overall texture is dense, with capital shapes that feel broad and stately alongside more animated lowercase forms.
Best suited to display typography such as magazine heads, fashion/editorial layouts, brand marks, and premium packaging where contrast and style are assets. It can work for short pull quotes or subheads when set with ample size and breathing room, and is most effective in high-contrast, well-printed or high-resolution contexts.
The tone is elegant and high-drama, with a fashion and luxury sensibility. Its strong contrast and slanted momentum read as confident and stylish, lending a theatrical, headline-ready presence rather than a quiet book-text voice. The design feels polished and curated, suited to attention-grabbing statements.
The design appears intended to deliver a classic, high-fashion serif voice with dramatic contrast and a slanted, calligraphic energy. It prioritizes impact and elegance through sharp hairlines, strong vertical emphasis, and subtly decorative terminals that elevate simple words into distinctive, branded shapes.
The numerals share the same high-contrast construction and include curled details on several figures, reinforcing the decorative, editorial character. In the sample text, the weight and contrast produce striking word shapes, but the hairline elements and tight internal spaces suggest it benefits from generous sizing and careful spacing on lighter backgrounds.