Sans Normal Gonen 9 is a bold, very narrow, low contrast, italic, normal x-height font.
Keywords: headlines, posters, packaging, branding, sportswear, energetic, retro, sporty, friendly, punchy, compact impact, sense of motion, retro display, friendly strength, compressed, slanted, rounded, soft terminals, informal.
A compact, right-slanted sans with tightly packed proportions and rounded, slightly tapered strokes. Curves are smooth and generously oval, while straight strokes keep a gentle, hand-drawn softness rather than rigid geometry. Terminals tend to be rounded and blunt, giving counters a warm, closed-in feel; bowls and loops read as condensed ellipses. The overall rhythm is lively and a bit bouncy, with consistent stroke color and a clear emphasis on speed and forward motion.
Well suited to short, high-impact text such as headlines, posters, packaging, and brand marks where a dynamic, condensed voice is helpful. It can also work for labels, signage, and sporty or retro-themed graphics, especially at medium to large sizes where the rounded details and tight counters remain clear.
The tone is upbeat and extroverted, suggesting motion, confidence, and a casual, approachable attitude. Its compressed, slanted silhouette and rounded forms evoke mid-century display lettering and sporty signage, balancing friendliness with a sense of urgency.
The design appears intended to deliver a fast, energetic display voice in a compact footprint, combining a slanted stance with rounded, friendly construction for strong visual presence. It prioritizes punchy texture and momentum over neutral text setting.
Uppercase shapes stay compact and simplified, while lowercase forms maintain clear silhouettes and rounded joins. Numerals match the same condensed, slanted construction, helping mixed text feel uniform. The font’s strong, continuous texture makes it read best when given some breathing room in tracking and line spacing.