Sans Normal Atleb 10 is a light, normal width, low contrast, upright, normal x-height font visually similar to 'Rebrand' by Latinotype (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, modern, neutral, clean, friendly, efficient, clarity, versatility, modernity, consistency, legibility, geometric, rounded, open apertures, crisp terminals, balanced.
A clean sans with a geometric backbone and gently rounded curves. Strokes are even and consistent, with smooth circular forms in letters like C, O, and Q, and simple, straight-sided construction in E, F, and T. Terminals are crisp and unadorned, counters are open, and spacing feels measured for steady rhythm in text. The lowercase keeps straightforward, contemporary shapes with a single-storey a and g, a simple i/j with round dots, and a compact, readable set of numerals with clear, open bowls.
Well suited to user interfaces, product labeling, and general-purpose branding where a clear, contemporary voice is needed. Its even texture and open forms also support comfortable reading in short editorial passages, navigation systems, and presentation typography.
The overall tone is modern and neutral, leaning friendly through its rounded geometry and open counters. It reads as calm, efficient, and practical rather than expressive or ornamental.
Likely designed as a versatile, no-nonsense sans that prioritizes clarity and consistency across mixed-case text and numerals. The geometric shaping and restrained details suggest an aim for broad usability in both digital and print contexts.
Round letters maintain a consistent, near-circular silhouette, while diagonals (V, W, X, Y) stay sharp and clean, creating a pleasing contrast in texture. The Q’s tail is minimal and controlled, and the numerals align stylistically with the letters for a cohesive, contemporary feel.