Slab Normal Otba 5 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Vigor DT' by DTP Types, 'FF Milo Slab' by FontFont, 'FS Silas Slab' by Fontsmith, 'Calanda' and 'Equip Slab' by Hoftype, 'Amasis' and 'Egyptian Slate' by Monotype, and 'Tabac Slab' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: posters, headlines, branding, signage, packaging, sturdy, friendly, retro, punchy, confident, impact, clarity, approachability, durability, display focus, blocky, rounded, softened, compact, chunky.
A heavy, block-like slab serif with broad proportions and softened corners. Strokes are dense and even, producing a dark, poster-forward texture with minimal modulation. Serifs read as blunt slabs with rounded terminals, and counters are relatively small, emphasizing weight and solidity. Curves are generously rounded (notably in O/C/G and the bowls of a/b/p), while joins and apertures stay fairly tight for a compact, robust rhythm across words.
This style excels in headlines and short statements where strong presence and high impact are needed, such as posters, storefront or wayfinding signage, and bold packaging panels. It also suits branding systems that want a sturdy, approachable slab-serif voice, particularly for display sizes and large-format applications.
The overall tone is bold and approachable, with a slightly nostalgic, print-era feel. Its thick shapes and rounded slabs give it a friendly toughness—more workwear and signage than formal editorial. The voice is confident and playful without becoming quirky or novelty-driven.
The design reads as a practical, no-fuss slab serif built for strong legibility and visual weight, with softened details to keep the tone friendly. It appears intended to deliver dependable impact across display typography while maintaining a straightforward, workhorse character.
Spacing appears generous enough for large setting, while the heavy color suggests care at smaller sizes to avoid filling in. Numerals match the letterforms with similarly chunky construction and rounded slab finishing, keeping the set visually consistent.