Slab Normal Elgu 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'FF Milo Slab', 'FF Tisa', and 'FF Tisa Paneuropean' by FontFont; 'FS Silas Slab' by Fontsmith; and 'Questa Slab' by The Questa Project (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, branding, sturdy, friendly, retro, confident, headline-ready, impact, sturdiness, readability, approachability, chunky, bracketed, softened, compact counters, rounded corners.
This is a heavy slab serif with broad proportions, minimal stroke modulation, and prominent rectangular serifs that read as slightly bracketed/softened rather than razor-sharp. Curves are full and weighty, with relatively tight apertures and compact interior counters that create a dense, punchy texture in words. The uppercase has a strong, blocky presence, while the lowercase maintains a straightforward rhythm with a single-storey “a” and “g” and robust, squared terminals. Figures are equally bold and block-structured, matching the letterweight closely for an even, poster-like color.
Best suited for headlines, posters, signage, and packaging where a strong, high-impact serif is needed. It also fits branding systems that want a sturdy, friendly voice—especially in display sizes or short bursts of copy where its dense texture becomes an asset rather than a constraint.
The overall tone is confident and approachable—more warm and nostalgic than formal. Its chunky slabs and dense spacing give it a workmanlike, dependable feel, while the softened details keep it from feeling harsh or purely industrial.
The design appears intended as a dependable, high-impact slab serif for display typography—prioritizing bold presence, consistent rhythm, and a warm, slightly retro solidity over refinement or delicacy.
In text, the weight and compact counters make it visually loud, especially at smaller sizes; it performs best when given room (larger sizes, generous leading, or shorter lines). The letterforms stay consistent and straightforward, emphasizing clarity through mass and simple geometry rather than delicate detail.