Sans Normal Budij 3 is a regular weight, normal width, low contrast, upright, tall x-height font.
Keywords: ui text, product design, editorial, wayfinding, presentations, clean, neutral, modern, friendly, utilitarian, everyday utility, clarity, screen readability, system branding, neutral tone, humanist, open apertures, rounded terminals, high legibility, generous counters.
A clean sans with softly rounded curves, open counters, and minimal stroke modulation. Uppercase forms are straightforward and evenly proportioned, while lowercase shows a tall x-height with compact ascenders and descenders for a dense, efficient rhythm. Round letters (o, c, e) are broadly elliptical with clear openings, and vertical stems stay steady and uncluttered. Numerals are simple and readable, matching the same calm, low‑drama construction as the letters.
It fits well in interface copy, product and brand systems, and general-purpose editorial typography where clarity and a steady reading texture are priorities. The tall lowercase and open forms also make it a solid option for dashboards, signage, and presentation slides that need quick scanning.
The overall tone is modern and approachable, leaning more practical than expressive. Its smooth geometry and open shapes give it a friendly clarity that feels contemporary and workmanlike rather than formal or decorative.
The font appears designed as a versatile everyday sans: simple construction, consistent letterforms, and an emphasis on clear word shapes over stylistic quirks. Its proportions suggest an intention to perform reliably in continuous text as well as headings without calling attention to itself.
The design maintains consistent spacing and a stable baseline, producing an even texture in paragraph settings. Curved joins and unobtrusive terminals keep word shapes smooth, while the large lowercase proportions help small-size readability.