Script Fogi 7 is a bold, narrow, medium contrast, italic, short x-height font.
Keywords: headlines, posters, packaging, branding, logos, retro, friendly, flourished, confident, sweet, display impact, vintage flavor, hand-lettered charm, decorative caps, brushy, looping, swashy, rounded, high-contrast.
A flowing, slanted script with heavy, brush-like strokes and rounded terminals. Letterforms show moderate stroke modulation with thick main strokes and softer, tapered joins, giving a painted calligraphic feel rather than a rigid pen construction. Capitals are prominent and ornamented, featuring looped entries, generous curves, and occasional swash-like strokes, while lowercase forms stay compact with a low x-height and rhythmic, rolling counters. Spacing is relatively tight with lively width changes across letters, producing an energetic, continuous texture in text settings.
Best suited to display sizes where its swashy capitals and strong stroke weight can shine—such as headlines, posters, packaging, branding lockups, and logo wordmarks. It also works well for short phrases in invitations, menus, or social graphics where a confident, hand-lettered tone is desired.
The overall tone is upbeat and nostalgic, evoking mid-century signwriting and classic advertisement lettering. Its bold, looping movement feels welcoming and celebratory, with a touch of playful drama from the embellished capitals and curvy descenders.
The design appears intended to deliver a bold, hand-lettered script with clear vintage signage cues—combining strong weight, slanted rhythm, and decorative capitals to create immediate personality and impact in display typography.
Several glyphs lean on distinctive, decorative shapes (notably in capitals and figures), which adds personality but increases the visual presence in longer passages. The numerals match the script’s brushy logic with rounded forms and pronounced diagonals, helping them blend into display lines rather than reading as neutral text figures.