Serif Normal Mudir 10 is a regular weight, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, magazine, fashion, luxury, posters, elegant, editorial, classic, refined, editorial polish, luxury branding, display impact, classic revival, hierarchy, didone-like, hairline, crisp, high-waisted, bracketless.
A high-contrast serif with razor-thin hairlines and pronounced thick–thin transitions, combining vertical stress with crisp, tapered terminals. Serifs are fine and largely unbracketed, giving edges a clean, cut-paper sharpness. Proportions feel classic and slightly high-waisted, with narrow joins, compact counters, and a disciplined rhythm that stays even across capitals and lowercase. Curves are smooth and controlled, while diagonals and finials terminate in delicate points that reinforce a polished, print-oriented look.
Best suited to headlines, magazine spreads, branding, and other display-led applications where its contrast and delicate hairlines can be appreciated. It works especially well for fashion, beauty, and luxury-oriented identities, as well as posters and cover typography that benefit from a dramatic, refined serif voice.
The overall tone is poised and upscale, evoking contemporary editorial typography with a distinctly classic, high-fashion sensibility. Its contrast and sharp finishing convey confidence and formality, leaning more toward luxury and sophistication than warmth or casualness.
The design appears intended to deliver a modern, editorial take on a classical high-contrast serif: sharp, controlled, and visually striking. It prioritizes elegance and hierarchy in larger settings, using extreme contrast and precise finishing to create a premium, attention-commanding texture.
At display sizes the thin strokes read as intentionally airy and precise, while the heavier verticals maintain strong silhouette clarity. Numerals follow the same refined contrast and sharp terminals, matching the text’s formal character. The spacing and forms suggest an emphasis on crisp word shapes and dramatic typographic color rather than rugged small-size robustness.