Slab Normal Yiru 14 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Arcanite Slab' by 38-lineart, 'Clab' by Eko Bimantara, 'Adria Slab' by FaceType, 'Equip Slab' by Hoftype, 'Corporative Slab' by Latinotype, and 'Netra' by Sign Studio (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, sturdy, friendly, retro, confident, approachable, impact, warmth, nostalgia, clarity, durability, chunky, soft corners, bracketed serifs, ink-trap feel, compact counters.
A heavy, tightly built slab serif with blocky forms and generously rounded corners. The serifs are broad and squarish, reading as strongly bracketed in places, and the joins often create subtle notches that give an ink-trap-like feel at interior corners. Counters are compact and apertures are relatively closed, producing a dense, poster-ready texture. Letter widths vary naturally by glyph, with sturdy verticals and simplified curves that keep the silhouette clear at large sizes.
This font is best suited to headlines, short blurbs, and display settings where mass and presence are assets—posters, signage, packaging, and bold brand marks. It can also work for punchy editorial headings or pull quotes, but long passages will read dark and compact compared with lighter slabs.
The overall tone is bold and reassuring, with a warm, retro flavor reminiscent of mid-century display slabs and editorial headline type. Its soft edges and chunky serifs make it feel friendly rather than formal, while the weight and tight counters lend a confident, no-nonsense voice.
The design appears intended as a dependable, high-impact slab serif that balances assertive weight with approachable rounding. It aims to deliver strong legibility and a memorable, vintage-leaning texture for attention-grabbing typography.
The numerals and capitals share the same squared, cushioned geometry, creating strong consistency across the set. In text, the dense color and closed apertures prioritize impact over airy readability, especially as lines get longer.