Serif Normal Buluj 13 is a very bold, wide, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, packaging, branding, signage, playful, retro, friendly, bubbly, cheerful, display impact, retro charm, friendly tone, brand character, rounded, soft serifs, bulb terminals, heavy stroke, compact joins.
A very heavy, rounded serif with soft, sculpted terminals and subtly flared, wedge-like serifs. Strokes are consistently thick with gentle modulation, producing smooth, inflated contours and rounded interior counters. The letterforms feel sturdy and slightly condensed in their internal spaces, with a high x-height and compact joins that keep shapes cohesive at display sizes. Overall rhythm is bouncy and organic rather than rigid, with noticeable individuality between glyph widths while maintaining consistent weight and corner treatment.
Best suited to short, bold statements such as headlines, posters, and storefront-style signage where its chunky forms can read clearly and project personality. It also works well for packaging, labels, and brand marks that want a cheerful, retro-leaning voice, and for playful editorial accents such as pull quotes or section headers.
The font conveys a warm, upbeat personality with a distinct retro flavor. Its soft, swollen shapes and friendly curves read as informal and approachable, leaning toward playful signage and nostalgic packaging rather than sober editorial typography.
The design appears intended to deliver maximum impact with a friendly, approachable texture—combining classic serif cues with exaggerated weight and rounded shaping for a nostalgic, display-first look.
In the sample text, the dense weight and rounded counters create strong color and high visual presence, making it most comfortable at larger sizes. The numerals and lowercase maintain the same bulbous, soft-serif logic, supporting a cohesive, characterful tone across alphanumerics.