Sans Normal Pimob 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'FF Mutual' by FontFont, 'Muller' and 'Muller Next' by Fontfabric, 'CF Asty' by Fonts.GR, 'Giga Sans' by Locomotype, and 'Uniform Italic' by Miller Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, playful, friendly, punchy, retro, sporty, impact, approachability, motion, display, rounded, soft, bouncy, chunky, informal.
A heavy, rounded sans with an energetic forward slant and soft, inflated shapes. Strokes are thick and broadly consistent, with generously curved terminals and large counters that keep forms open despite the mass. The width is ample and the letterforms feel slightly bouncing, helped by curved joins and subtly irregular, lively silhouettes. Uppercase is compact and sturdy, while lowercase maintains clear, simple constructions with single-storey a and g and prominent dots on i/j; numerals are similarly stout and rounded for a cohesive texture.
Best suited to headlines, posters, short statements, and logo/brand moments that need immediate visual weight. It also fits packaging and promotional graphics where a friendly, high-impact presence helps copy stand out. For longer text, it will be most comfortable at larger sizes where the rounded counters and wide shapes can breathe.
The overall tone is upbeat and approachable, trading precision for warmth and impact. Its slanted, chunky forms suggest motion and enthusiasm, giving it a casual, extroverted voice that reads as fun and contemporary with a hint of throwback display energy.
The design appears intended as a bold, slanted display sans that emphasizes approachability and momentum. Its rounded construction and sturdy proportions aim to deliver high visibility while keeping the tone informal and inviting.
Spacing looks comfortable at display sizes, producing a dense but readable rhythm. The diagonal stress implied by the slant and the broad curves make it especially effective where a strong silhouette matters more than fine detail.