Sans Normal Pudig 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Axeo Sans' by Asritype, 'Aspira' by Durotype, 'Protofo' by Lafontype, 'Katerina P Rounded' by NicolassFonts, 'Infoma' by Stawix, 'Morph' by TipoType, and 'Betm' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids branding, stickers, friendly, playful, chunky, retro, informal, impact, approachability, motion, display personality, rounded, soft terminals, bulbous, bouncy, compact.
A heavy, right-leaning sans with rounded, inflated contours and smoothly blended joins. Strokes stay consistently thick with minimal contrast, and many terminals finish in soft, slightly tapered ends that keep the shapes feeling cushioned rather than rigid. Counters are compact and somewhat tight (notably in C, S, e, and 8), giving the face a dense, poster-ready color. The uppercase is blocky and sturdy, while the lowercase introduces more idiosyncratic, single-storey forms (a, g) and a pronounced descender on j, contributing to a lively, uneven rhythm across words.
Best used at display sizes where its dense weight and rounded shapes can do the work—headlines, posters, packaging, and bold UI moments like buttons or badges. It also fits playful branding and short slogans where an informal, energetic voice is desired; for longer text, the tight counters and heavy texture will feel intense.
The overall tone is warm and approachable, with a bold, cartoon-adjacent energy that reads as fun rather than formal. Its forward slant and rounded massing create a sense of motion and friendliness, making it feel suited to expressive, upbeat messaging.
Likely designed to deliver maximum impact with a friendly, rounded voice: a bold italicized sans that stays soft-edged and legible while projecting movement and personality. The aim appears to be attention-grabbing display typography with an approachable, everyday character.
The italics-like slant is consistent across letters and numerals, and the rounded construction keeps even angular letters (K, V, W, X, Z) from feeling sharp. Numerals are similarly stout and compact, matching the strong typographic color and maintaining a cohesive, chunky texture in lines of text.