Sans Normal Admub 6 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Afical' by Formatype Foundry and 'Nova Pro' by XdCreative (names referenced only for comparison).
Keywords: branding, headlines, posters, ui labels, signage, modern, clean, sporty, technical, dynamic, emphasis, modernization, clarity, motion, oblique, geometric, monoline, open counters, rounded terminals.
This typeface is an oblique sans with a geometric backbone and a steady, monoline stroke. Letterforms are broadly proportioned with open apertures and generous counters, giving it an airy, readable texture. Curves are smooth and circular (notably in C, O, Q, and e), while diagonals and joins are crisp, producing a taut forward rhythm. The lowercase uses single-storey forms (a, g) and maintains a straightforward, contemporary construction; figures are similarly simple and highly legible.
It performs well in branding and headline contexts where a modern, dynamic sans is desired, and it also suits UI labels and wayfinding due to its open forms and straightforward numerals. The oblique stance makes it especially effective for emphasis, sports/tech communications, and contemporary editorial accents.
The overall tone feels contemporary and energetic, with a purposeful forward lean that suggests motion and speed. Its clean geometry reads as efficient and technical rather than decorative, supporting a confident, modern voice.
The design appears intended as a clean, geometry-led oblique sans that balances contemporary style with practical legibility. Its broad proportions and open counters aim to keep text clear while projecting speed and modernity in display applications.
Spacing appears even and calm despite the slant, helping longer lines of text hold together without becoming jittery. Distinctive, easily recognized shapes—such as the tailed Q and the open, rounded e—reinforce clarity in both display and short text settings.