Sans Normal Okmem 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Minimalism' by Adita Fonts, 'Premis' by Fenotype, and 'Live Grotesk' by Matt Chansky (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, modern, neutral, friendly, utilitarian, clarity, impact, modernity, versatility, geometric, clean, sturdy, open, compact.
A sturdy sans with geometric construction and rounded bowls paired with mostly straight, even strokes. Curves are smooth and circular, while terminals are predominantly flat and crisp, giving the letters a clean, engineered finish. Proportions feel balanced and contemporary, with open counters and clear interior space that holds up well at display sizes. The lowercase is compact and straightforward, with simple single-storey forms and minimal detailing; figures are similarly solid and uniform in color.
Works best for headlines, posters, and brand marks where a strong, clean sans is needed. It also suits signage and packaging that benefit from clear shapes and a consistent, high-impact typographic color. In longer text, it can function for short blocks or callouts where emphasis and straightforward readability are the priority.
The overall tone is modern and confident with a neutral, no-nonsense character. Its broad, dark presence reads as direct and practical, while the rounded forms keep it approachable rather than severe. The result feels well-suited to contemporary branding that wants clarity and strength without ornament.
Likely designed as a modern, geometric workhorse sans meant to deliver clarity and impact with minimal stylistic noise. The emphasis appears to be on strong silhouettes, simple forms, and dependable legibility for contemporary display and brand-driven applications.
Round letters (like O/C/G) appear highly circular, contributing to a geometric rhythm, while diagonals (V/W/X/Y) are sharp and decisive. Spacing in the samples looks designed for dense, impactful setting, maintaining an even texture in headlines and short passages.