Sans Normal Obdem 3 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'FF Infra' by FontFont, 'MVB Solitaire Pro' by MVB, and 'Core Sans N SC' and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, bold, impact, modern clarity, approachability, display emphasis, geometric, rounded, compact, blocky, high-impact.
A heavy sans with generous curves, broad counters, and a stable, geometric construction. Round letters (O, C, G) read as near-circular with smooth, even curvature, while straight-sided forms (E, F, H, I) keep crisp terminals and a sturdy, rectangular rhythm. The lowercase is built with a large x-height and relatively short ascenders/descenders, producing dense, legible word shapes; bowls on b/d/p/q are full and open, and the a is single-storey with a simple, closed counter. Overall spacing feels sturdy and slightly compact in text, with consistent stroke weight and minimal modulation across curves and joins.
Best suited for headlines and short blocks of text where strong presence and quick readability matter, such as posters, branding systems, packaging, and retail or wayfinding signage. Its large lowercase and clean, geometric forms also make it effective for UI hero text, splash screens, and bold editorial callouts where a modern sans voice is desired.
The tone is assertive and energetic without feeling aggressive, combining a friendly roundness with headline-level weight. It conveys a contemporary, straightforward voice that feels approachable, practical, and attention-getting.
The design appears intended to deliver maximum impact with a clean, geometric sans structure, prioritizing sturdy readability and an approachable feel at display sizes. Its simplified forms and large lowercase proportions suggest a focus on punchy, contemporary typography for branding and attention-led messaging.
The numerals are robust and clear, with strong silhouettes suited to display settings. Diagonals and junctions (K, V, W, X, Y) maintain solid joins and broad shapes, reinforcing a cohesive, high-mass texture in paragraphs and large sizes.