Sans Normal Asmoh 17 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Bluteau Arabic Sans', 'Bluteau Hebrew Sans', and 'Bluteau Sans' by DSType and 'Agent Sans' by Positype (names referenced only for comparison).
Keywords: ui text, editorial, wayfinding, presentations, branding, neutral, modern, clean, friendly, pragmatic, clarity, versatility, readability, contemporary, open apertures, rounded terminals, even rhythm, high legibility, geometric-leaning.
A clean sans-serif with predominantly rounded construction and smooth, continuous curves. Strokes stay even and steady throughout, with rounded joins and terminals that keep the texture soft rather than sharp. Proportions read balanced and straightforward: capitals are broad and stable, lowercase forms are clear and open, and counters in letters like o, e, and a remain generous. The numerals follow the same calm, uniform logic, producing a consistent color in running text.
Well-suited for interface copy, product content, and general-purpose editorial typography where consistent rhythm and quick recognition matter. It can also serve effectively in signage and informational graphics, and as a neutral brand typeface when a modern, approachable voice is desired.
The overall tone is neutral and modern with a mild friendliness, avoiding both clinical severity and overt personality. Its rounded detailing and even rhythm make it feel approachable and dependable, suitable for everyday communication.
The design appears intended as a versatile, workhorse sans that prioritizes clear letterforms and a steady typographic color. Rounded geometry and open interiors suggest an emphasis on readability and a contemporary, unobtrusive presence across common design contexts.
The shapes emphasize clarity through open apertures and uncomplicated forms, which helps maintain legibility as text sizes change. The sample paragraph shows a smooth, even typographic texture with minimal visual noise, suggesting it will stay readable in dense settings.