Slab Normal Eldu 7 is a bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, editorial, packaging, branding, sturdy, confident, industrial, traditional, impact, clarity, durability, workhorse, bracketed, chunky, blocky, ink-trap-like, highly legible.
A heavy slab-serif with broad proportions, compact counters, and a solid, even stroke throughout. Serifs are thick and mostly squared with subtle bracketing, giving terminals a planted, block-like finish. Curves are generous and smooth, while joins and inner corners show small notches that read as ink-trap-like detailing at text sizes. The overall rhythm is steady and robust, with clear, simplified letterforms and strong verticals that keep paragraphs looking dense and stable.
Well suited to headlines, decks, and pull quotes where a strong typographic voice is needed without ornament. It also fits editorial and magazine settings that want a classic slab look, and works effectively for packaging or branding that benefits from a durable, industrial-leaning impression.
The tone is sturdy and no-nonsense, mixing a classic, print-era slab sensibility with an assertive, workmanlike presence. It feels dependable and straightforward rather than refined, projecting confidence and clarity in both headlines and longer blocks.
The design appears intended as a plainspoken slab-serif workhorse: heavy, highly readable, and visually steady, with just enough corner detailing to stay crisp in print-like settings. Its broad stance and substantial serifs prioritize impact and legibility over delicacy.
Numerals are weighty and prominent, matching the caps in color and presence. The sample text shows good word-shape clarity and consistent spacing, with the heavy serifs helping guide horizontal reading lines and reinforcing a strong baseline.