Slab Square Okkun 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Calanda', 'Capita', 'Cassia', 'Danton', 'Foro', 'Foro Rounded', and 'Marbach' by Hoftype (names referenced only for comparison).
Keywords: headlines, posters, editorial, packaging, branding, sturdy, confident, retro, athletic, impact, readability, tradition, authority, display, bracketed, blocky, compact, robust, high-ink.
A robust slab serif with heavy, low-contrast strokes and broad, squared-off serifs that read as solid blocks. The design is upright with a steady, even rhythm and a relatively generous set width, giving letters room to breathe without feeling delicate. Curves are full and rounded (notably in bowls and numerals), while joins and terminals stay crisp and blunt; serifs are mostly bracketed into stems, keeping the texture dense and cohesive. Counters are open enough to maintain clarity at display sizes, and the overall color on the page is dark and authoritative.
Best suited to headlines, subheads, pull quotes, and other display applications where strong typographic presence is needed. It also fits branding and packaging that benefit from a dependable, traditional voice, and can add weight and clarity to short editorial passages when set with comfortable spacing.
The tone is confident and grounded, with a classic, slightly retro editorial feel. Its weight and slab structure communicate reliability and impact, lending a straightforward, no-nonsense voice that can also hint at collegiate or sports-brand energy when set large.
The design appears intended to deliver a bold, readable slab-serif voice with strong structure and a stable, printed feel. Its wide stance and blocky detailing prioritize impact and clarity, aiming for a confident display style that remains approachable rather than ornate.
In the sample text, the type holds a strong horizontal presence: capitals feel stately and anchored, while lowercase remains sturdy and legible with a consistent, workmanlike texture. Numerals are hefty and highly readable, matching the letterforms’ blocky serif language for cohesive headline setting.