Serif Normal Lelum 3 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Askan', 'Askan Slim', and 'Marbach' by Hoftype (names referenced only for comparison).
Keywords: editorial, book text, newspapers, headlines, academic, classic, authoritative, bookish, institutional, readability, authority, tradition, durability, bracketed, robust, compact, ink-trap free, high readability.
A robust serif with bracketed, wedge-like serifs and firmly modeled strokes. The letterforms show a strong, steady rhythm with relatively compact apertures and a pronounced, confident presence in text. Curves are smooth and full (notably in C, O, and S), while verticals and horizontals feel deliberate and stable, giving the design a slightly condensed, economical texture without looking narrow. Numerals and capitals read clearly, with traditional proportions and a consistent, workmanlike modulation across the set.
Well-suited to editorial typography where a strong, traditional serif voice is needed—magazines, newspapers, and report layouts. It can carry body text with a dark, steady color, and it also performs convincingly in headings, pull quotes, and section titles where a classic, institutional feel is desired.
The overall tone is classic and authoritative, with a bookish seriousness suited to formal communication. Its weight and sturdy detailing convey reliability and tradition rather than delicacy or fashion-forward refinement.
The design appears intended as a dependable, conventional serif for sustained reading and structured layouts, prioritizing clarity, firmness, and a traditional typographic tone.
In the sample text, the heavier color produces strong paragraph density and clear word shapes, favoring emphasis and impact over an airy page. The serif treatment is conventional and well-integrated, helping maintain legibility at smaller sizes while also holding up as a display text face for headlines.