Slab Contrasted Vaja 10 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Mafra Condensed' and 'Velino Compressed Text' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, editorial, packaging, branding, confident, classic, athletic, authoritative, impact, legibility, tradition, presence, bracketed, sturdy, ink-trapless, high-shouldered, ball terminals.
A robust slab-serif with broad, squared serifs and gently bracketed joins that keep the forms solid rather than sharp. Strokes show noticeable thick–thin modulation, with prominent vertical stems and slightly lighter connecting strokes, creating a steady, print-forward rhythm. Counters are compact and well contained, and the capitals read as wide-shouldered and weighty with strong horizontals. Lowercase forms are traditional and sturdy, with rounded terminals in places (notably in c/e) and a single-storey g; numerals are heavy, open, and highly legible with clear differentiation between similar shapes.
Best suited to headlines, subheads, and short text blocks where its slab serifs and strong modulation can carry emphasis. It will also work well for editorial titling, book or magazine display, packaging labels, and branding systems that need a traditional but assertive serif voice.
The overall tone is confident and authoritative, with a familiar, traditional voice that feels at home in editorial and institutional settings. Its weight and slab serifs also add a punchy, poster-like energy that can read as athletic or collegiate when set large.
This design appears intended to combine classic serif conventions with the sturdy impact of slabs, delivering a dependable, high-contrast display texture that remains readable and controlled in larger sizes.
The face maintains consistent serif mass across uppercase, lowercase, and figures, which helps it hold together in dense settings. The sample text shows strong word shapes and stable color on the page, with a slightly compressed internal spacing that emphasizes its bold, headline-ready presence.