Sans Normal Lyrah 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'ATF Franklin Gothic' by ATF Collection, 'Siro' by Dharma Type, and 'Kommon Grotesk' by TypeK (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, assertive, energetic, retro, friendly, impact, speed, attention, branding, display, chunky, rounded, soft corners, slanted, compact counters.
A heavy, slanted sans with broad proportions and compact internal spaces. Strokes are uniformly thick with rounded joins and softened corners, giving the forms a smooth, molded feel rather than a hard-edged geometric look. Curves are full and circular, while diagonals (A, K, V, W, X, Y) feel strongly driven by the rightward slant; terminals are generally blunt and clean. The overall rhythm is dense and punchy, with sturdy caps, a straightforward single-storey feel in the lowercase forms, and numerals that read as bold, blocky figures built from simple curved and straight components.
Best suited for headlines, branding, and promotional graphics where maximum visibility is needed at a glance. It works well for sports and entertainment applications, bold packaging callouts, and logo wordmarks that benefit from a compact, high-impact silhouette. In longer text settings, larger sizes and generous spacing help preserve clarity.
The tone is loud and confident, with a forward-leaning momentum that suggests speed and impact. Its rounded heaviness keeps it approachable, balancing toughness with a friendly, playful warmth. The look nods to classic display typography used in posters and sports branding, where immediacy and presence matter most.
Designed to deliver high-impact display typography with a fast, energetic slant and rounded, contemporary shapes. The consistent heaviness and simplified construction prioritize immediate recognition and strong graphic presence over delicate detail.
The strong weight and tight counters make it most comfortable at medium-to-large sizes, where the interior shapes have room to stay open. The italic angle is consistent across letters and figures, which helps maintain a unified, dynamic texture in headlines and short phrases.