Sans Normal Lyrih 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Siro' by Dharma Type; 'Croma Sans', 'Foro Sans', 'Impara', and 'Qubo' by Hoftype; 'Core Sans N SC' by S-Core; and 'Juhl' and 'Nauman Neue' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, assertive, energetic, playful, impactful, impact, motion, display, legibility, oblique, rounded, chunky, compact, soft corners.
A heavy, oblique sans with broad, rounded forms and a compact internal rhythm. Strokes are thick and mostly uniform, with softened corners and gently curved joins that keep the mass from feeling rigid. Counters are relatively small for the weight, while apertures stay open enough to preserve recognition at display sizes. The slant is consistent across capitals, lowercase, and numerals, creating a forward-leaning texture with tight, punchy silhouettes and a slightly compressed feel in the shapes.
Best suited to short, high-impact settings such as headlines, posters, logos/wordmarks, packaging callouts, and sports or entertainment graphics. It can work for brief subheads or pull quotes where a bold, dynamic tone is desired, but the dense shapes and oblique stance are more effective at display sizes than in extended reading.
The overall tone is energetic and assertive, with a sporty, attention-grabbing presence. Its rounded construction adds a friendly, approachable edge, balancing the strong weight and forward motion. The result feels promotional and lively rather than formal or restrained.
The design appears intended to deliver maximum punch and momentum: a bold, rounded sans optimized for promotional messaging and energetic branding. The consistent oblique angle and simplified, sturdy forms suggest a focus on immediacy and recognizability in large-scale or fast-glance contexts.
The lowercase shows simple, single-storey constructions (notably in a and g), reinforcing a contemporary, casual voice. Numerals are bold and sturdy with rounded curves, matching the letterforms for cohesive headline use. The strong slant and dense letter bodies make spacing and line length feel visually active, especially in longer samples.