Sans Normal Ufrav 12 is a regular weight, normal width, high contrast, upright, normal x-height font visually similar to 'Leifa' by Identity Letters, 'Blacker Sans Pro' by Zetafonts, and 'Cabrito Contrast' by insigne (names referenced only for comparison).
Keywords: editorial, magazines, headlines, subheads, branding, refined, modern, crisp, serious, clarity, polish, editorial tone, modernization, versatility, sharp joins, clean curves, bracketless feel, classic proportions, open counters.
This typeface pairs smooth, rounded bowls with crisp, sharp joins and tapered terminals, creating a clean silhouette with noticeable stroke contrast. Curves are fairly geometric yet not rigid, and apertures and counters stay open for clarity. Uppercase forms feel balanced and classical in proportion, while lowercase characters are straightforward and readable, with compact shoulders and cleanly cut terminals. Numerals follow the same contrast and curvature, with round figures and restrained details that keep the set cohesive.
It performs well in editorial environments such as magazine headlines, subheads, and pull quotes, where its contrast and crisp shaping add sophistication. It can also support brand identities and packaging that need a clean, premium tone, and it remains readable for short-to-medium passages of text when set with comfortable leading.
The overall tone is polished and editorial, mixing contemporary cleanliness with a slightly formal, print-oriented sensibility. Its contrast and crisp edges give it a confident, composed voice suited to serious or premium contexts without feeling overly decorative.
The design appears intended to offer a modern, high-finish reading and display face that balances geometric roundness with sharper, more assertive detailing. It aims for versatility across headline and text applications while maintaining a refined, contemporary texture.
Spacing and rhythm in the sample text look even and controlled, supporting long lines without visual noise. The design’s contrast is most apparent in rounded characters, where thin transitions and fuller stems create a refined texture at display sizes while remaining legible in paragraph settings.