Sans Normal Numas 11 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Fold Grotesque' by Colophon Foundry, 'Resist Sans' by Groteskly Yours, 'Cordillera' and 'Lota Grotesque One' by Latinotype, 'Jindo' by Nine Font, and 'Mozaic' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, modern, playful, approachable, impact, approachability, clarity, display, rounded, chunky, soft-cornered, geometric, compact.
A heavy, geometric sans with broad proportions and generously rounded curves. Strokes are thick and even, with minimal modulation and smooth, circular counters that stay open at display sizes. Terminals are clean and mostly flat, while joins and diagonals are simplified into sturdy, blocky forms, giving the letters a compact, high-impact silhouette. The lowercase shows a single-storey a and g, round i/j dots, and overall consistent widths that keep word shapes steady and bold.
Best suited to headlines, hero text, and short bursts of copy where maximum impact is desired. It performs well in branding, packaging, and signage that benefit from a friendly, modern voice and strong legibility at a distance.
The overall tone is upbeat and approachable, with a confident, contemporary feel. Its rounded geometry and dense color create a friendly presence that reads as energetic rather than formal or technical.
Likely designed to deliver a bold, contemporary sans with rounded geometry that feels welcoming and energetic. The emphasis appears to be on clarity and visual punch for display typography while maintaining simple, consistent letterforms.
Numerals are robust and highly legible, matching the alphabet’s rounded construction and strong, even rhythm. The Q’s short tail and the generally circular bowls reinforce a cohesive geometric system suited to large-scale use.