Slab Contrasted Hovy 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Square Slabserif 711' by Bitstream, 'Lawbreaker JNL' by Jeff Levine, and 'Kairos' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, rugged, confident, retro, industrial, impact, motion, ruggedness, brand presence, display clarity, chunky, angular, bracketed, compact, punchy.
A heavy, forward-leaning slab serif with broad, blocky strokes and firmly planted rectangular serifs. The letterforms are built from compact, squared-off geometry with softened corners and occasional notched cuts, giving the shapes a carved, stamped feel. Counters are relatively tight and apertures tend toward narrow openings, reinforcing a dense, poster-ready texture. The italic slant is consistent and energetic, while spacing and widths vary enough to keep the rhythm lively without losing overall solidity.
Best suited for headlines, subheads, posters, and branding where a bold, fast-moving impression is needed. It works well for sports and team identities, product packaging, event graphics, and bold signage, particularly when set in uppercase or short, emphatic phrases.
The font projects a bold, no-nonsense tone with a sporty, workmanlike edge. Its slanted stance and chunky slabs suggest motion and toughness, evoking vintage athletic branding, roadside signage, and utilitarian print ephemera. Overall it feels assertive and attention-grabbing rather than delicate or refined.
The design appears intended to deliver maximum impact through heavyweight slabs and an energetic italic posture, balancing legibility with a rugged, vintage-inflected character. Its notched details and compact counters add grit and distinction for display-driven typography.
Uppercase forms read especially strong in display settings, with flat terminals and crisp slab joins that hold up as solid silhouettes. The lowercase maintains the same rugged construction and contributes to a slightly compressed, dense line color in text, making it most comfortable at larger sizes or short bursts of copy.