Serif Flared Haraz 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Kogah' by Differentialtype and 'Angel Club' by HansCo (names referenced only for comparison).
Keywords: headlines, posters, packaging, sports branding, logos, retro, sporty, confident, playful, dramatic, attention grabbing, retro display, brandable character, dynamic emphasis, flared, swashy, soft serif, dynamic, bouncy.
A heavy, right-leaning serif with flared terminals and softly sculpted, wedge-like serif forms that feel carved rather than mechanically bracketed. Strokes stay broadly even in weight, with rounded joins and a subtly swelling rhythm that gives counters a teardrop/ink-trap-like character in places. The letterforms are compact and punchy with generous curves, angled entry/exit strokes, and a lively baseline bounce that becomes especially apparent in mixed-case text. Numerals and capitals share the same bold, tilted stance, keeping a consistent dark mass and strong silhouette at display sizes.
Best suited to display roles where its dense color and sculpted flares can be appreciated—headlines, posters, event graphics, packaging fronts, and energetic brand marks. It can also work for short subheads or pull quotes, especially when you want a retro, high-impact typographic voice.
The overall tone is energetic and nostalgic, evoking mid-century headline typography and sports or entertainment branding. Its assertive weight and forward slant read as active and extroverted, while the softened flares keep it friendly rather than severe. The result feels bold, fun, and slightly theatrical.
The design appears intended to deliver maximum impact with a distinctive, flared-serif silhouette and a dynamic italic motion. Its chunky forms and animated terminals suggest a goal of standing out in branding and advertising contexts while maintaining a cohesive, vintage-leaning personality.
Spacing appears intentionally tight in running lines, creating a continuous, poster-like texture. Several shapes lean into expressive, slightly unconventional serif treatments and curved terminals, which heighten character but can reduce clarity at smaller sizes.