Slab Rounded Pojy 12 is a bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, signage, friendly, retro, sturdy, playful, warm, softened slab, display impact, approachability, retro tone, rounded serifs, soft corners, low stress, chunky, open counters.
A heavy, roomy serif with slab-like feet and noticeably rounded terminals throughout. Strokes are robust with gentle contrast and soft, blunted corners that keep the texture even and approachable. The letters sit upright with broad proportions and open apertures; counters stay generous despite the weight. Serifs read as short, thick brackets with rounded ends, giving the forms a cushioned, slightly bouncy rhythm in both caps and lowercase.
Best suited to headlines and short blocks where its wide stance and heavy strokes can create strong presence. It works well for branding, packaging, and signage that benefits from a friendly, vintage-leaning slab-serif character. For longer passages, it’s most effective at larger sizes where spacing and rounded details can breathe.
The overall tone feels warm and friendly, with a retro, sign-like sturdiness. Rounded detailing and wide proportions add a playful softness, making the font feel inviting rather than severe. In text, it produces a confident, chunky voice that reads as personable and upbeat.
The design appears intended to combine the authority of a slab serif with softened, rounded finishing to improve approachability. Its broad proportions and sturdy serifs suggest a focus on impactful display typography with a warm, nostalgic flavor.
The sample text shows consistent color and a steady horizontal rhythm, with rounded joins and terminals reducing sharpness at size. Numerals match the letterforms in weight and softness, supporting cohesive display settings.