Serif Contrasted Putu 7 is a very bold, normal width, very high contrast, italic, normal x-height font visually similar to 'Felis' by Typomancer (names referenced only for comparison).
Keywords: headlines, fashion, magazines, posters, packaging, luxury, dramatic, editorial, classic, display impact, luxury branding, editorial voice, classic elegance, didone-like, vertical stress, hairline serifs, sharp terminals, brisk rhythm.
A punchy italic serif with a strong vertical-stress feel and razor-thin hairlines set against broad main strokes. Serifs are finely cut and crisp, with minimal bracketing and pointed, tapered terminals that heighten the sense of speed. The italic angle is confident and fairly steep, producing a lively, slanted rhythm; counters stay compact and the overall texture reads glossy and high-impact at display sizes. Numerals and capitals carry the same engraved, high-contrast logic, with narrow joins and delicate details that demand adequate size and resolution.
Best suited to headlines, magazine display typography, fashion and beauty branding, premium packaging, and poster titles where the dramatic contrast can shine. It can work for short pull quotes or subheads when set large with comfortable spacing, but is visually demanding for long passages at small sizes.
The tone is polished and theatrical—more runway and masthead than everyday reading. Its sharp contrast and assertive italic stance communicate sophistication, intensity, and a touch of old-world glamour.
The design appears intended to deliver a classic high-fashion display voice: an italicized, high-contrast serif optimized for impact, elegance, and brand presence. Its sharp hairlines and vertical-stress construction prioritize visual drama and refinement over utilitarian body-text neutrality.
The lowercase shows pronounced calligraphic modulation, with thin entry/exit strokes and occasional hooked or beaked forms that add character in headlines. Because hairlines are extremely fine, the face benefits from generous tracking and careful color/contrast management in print and on screen.