Sans Normal Kulew 20 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'ID Grotesk' by ID Typeface (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, dynamic, modern, friendly, emphasis, momentum, impact, modernity, clarity, oblique, geometric, rounded, clean, compact.
A heavy, oblique sans with geometric construction and smoothly rounded curves. Stroke endings are clean and mostly straight, with occasional angled terminals that reinforce the forward slant. Counters are open and generously shaped for a bold style, and the overall rhythm is steady, with compact proportions that keep letterforms tight without feeling cramped. Numerals follow the same sturdy, simple forms, maintaining consistent weight and curvature across the set.
This font is well suited to headlines, posters, and branding where a bold, forward-leaning voice is desired. It can work effectively on packaging and apparel graphics, especially for sports and active lifestyle contexts, and performs best at medium-to-large sizes where its rounded geometry and compact spacing read clearly.
The strong slant and dense black color give the face a sense of speed and momentum, reading as energetic and assertive. Its smooth, rounded geometry keeps the tone approachable rather than aggressive, resulting in a modern, sporty character that still feels broadly usable.
The design appears intended to deliver a fast, high-energy italic voice in a clean sans framework, combining geometric roundness with firm diagonals for impact. It prioritizes strong silhouette and straightforward forms that stay legible while projecting motion and confidence.
Round letters like O and Q appear nearly circular, supporting a geometric feel, while diagonals in A, V, W, and Y look crisp and stable. The lowercase includes a two-storey g and a single-storey a, contributing to a contemporary, utilitarian texture in text. In the sample paragraph, the italic angle and weight create a cohesive, high-impact typographic color suited to short blocks and emphatic lines.