Sans Normal Lorov 1 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'FF Good' by FontFont, 'Trust Sans' by Lechuga Type, 'Akwe Pro' by ROHH, and 'Scansky' by Satori TF (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotions, sporty, assertive, energetic, modern, punchy, impact, motion, brand emphasis, headline clarity, modernity, oblique, geometric, rounded, compact, dynamic.
A heavy, oblique sans with compact proportions and broadly rounded geometry. Strokes are thick and even, with smooth curves in round letters and squared-off terminals that keep edges crisp. The capitals read sturdy and blocky, while the lowercase maintains a simple, single-storey feel in key shapes, producing a consistent, contemporary rhythm. Counters are relatively tight and apertures are moderately open, giving the design a dense, high-impact texture in text.
Best suited for high-impact display typography such as headlines, posters, sports and team-oriented branding, promotional graphics, and packaging where strong emphasis is needed. It can work for short subheads or pull quotes, but the dense strokes and tight counters make it less ideal for extended body copy at small sizes.
The overall tone is forceful and energetic, with an athletic, forward-leaning stance that feels confident and action-oriented. Its bold, compact color suggests urgency and emphasis, lending itself to messaging that needs to feel direct and modern rather than delicate or formal.
Likely designed to deliver a bold, contemporary voice with a sense of speed and momentum, pairing geometric simplicity with an oblique stance for instant emphasis. The consistent, sturdy shapes aim for clarity in large-scale applications and branding where visual impact is the primary goal.
The slant is strong enough to create clear motion, but the underlying forms remain stable and geometric, helping short words stay legible at display sizes. Numerals match the letterforms with similarly robust, rounded construction, supporting consistent emphasis in headlines and callouts.