Slab Normal Weger 2 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Artshow' by BeJota and 'Queulat' and 'Queulat Soft' by Latinotype (names referenced only for comparison).
Keywords: headlines, posters, editorial, branding, signage, industrial, sturdy, retro, no-nonsense, workhorse, legibility, authority, durability, versatility, square serifs, blocky, compact joins, robust, typewriter-like.
A sturdy slab serif with heavy, rectangular serifs and largely uniform stroke weight. Curves are full and rounded but kept under control by flat terminals and squared-off details, producing a blocky silhouette and consistent rhythm. Counters are generous and open, and the overall proportions read slightly expanded with stable verticals and calm spacing in both uppercase and lowercase. Numerals match the letters in weight and presence, with simple, unembellished forms that hold up well at display sizes.
Well suited to headlines, pull quotes, and poster typography where a strong, steady slab serif can carry the page. It also works for editorial and branding applications that benefit from an authoritative, utilitarian feel, and for signage or labels where durable letterforms and open counters aid quick recognition.
The tone is practical and confident, with a workmanlike solidity that recalls utilitarian printing and classic editorial slabs. Its bold presence feels dependable rather than decorative, giving text a grounded, straightforward voice with a mild vintage/industrial flavor.
The font appears designed as a dependable slab serif for general-purpose display and text settings, prioritizing firmness, legibility, and a consistent printed texture over ornament. Its straightforward construction suggests an aim to provide a versatile, no-frills slab voice that can anchor layouts and convey solidity.
The design emphasizes clarity through strong serifs, minimal modulation, and clear interior shapes, keeping the texture even across longer lines. It maintains a consistent, assertive color on the page, especially in headlines and short passages.