Sans Normal Orray 2 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe, 'FF Dax' and 'FF Meta Headline' by FontFont, 'Interval Next' by Mostardesign, 'Sans Beam' by Stawix, and 'MaryTodd' by TipoType (names referenced only for comparison).
Keywords: posters, headlines, sports branding, packaging, signage, punchy, retro, sporty, poster, impact, readability, bold branding, retro feel, rounded, compact, sturdy, blunt, high-impact.
A compact, heavy display face with sturdy strokes and smoothly rounded curves. Counters are relatively small and apertures are somewhat closed, producing dark, dense word shapes. Terminals are predominantly blunt, with subtle rounding that keeps the forms friendly rather than harsh. The proportions run tight overall, and several letters show a slightly condensed, vertical stance; diagonals and bowls stay broad and simplified, emphasizing mass and legibility at larger sizes.
Best suited to headlines, posters, and bold typographic lockups where strong presence is needed. It performs well for branding in energetic contexts (sports, entertainment, casual food and beverage) and for packaging or signage that benefits from compact, high-impact letterforms.
The overall tone is bold and confident with a retro, workmanlike energy. Its dense color and rounded geometry evoke classic headline typography used for sports, packaging, and signage, where immediacy and impact matter most.
The design appears intended to deliver maximum visual impact in short bursts, combining simplified, rounded construction with dense spacing to create solid, assertive word shapes that reproduce clearly at display sizes.
In text samples, spacing appears intentionally compact, reinforcing a solid “wall of type” feel. The numerals match the letters in weight and presence, reading as robust and attention-grabbing for short numeric callouts.