Sans Normal Ikdur 5 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, branding, packaging, posters, signage, friendly, modern, approachable, soft, soften geometry, friendly clarity, modern branding, rounded, geometric, chunky, clean, open.
A rounded, geometric sans with generous curves, uniform stroke weight, and softened terminals throughout. Letterforms lean on near-circular bowls and smooth joins, giving a compact, sturdy texture in text. Counters are open and clearly drawn, while corners (including diagonals) are noticeably eased rather than sharp. The lowercase shows simple, single-storey constructions (notably the a and g), and overall spacing feels even and stable, supporting a consistent rhythm across mixed-case and numerals.
Best suited to headlines, short copy, and brand-driven applications where a friendly, contemporary sans is needed. It should perform well in logos, packaging, poster titling, and signage where its rounded forms and steady rhythm remain clear and distinctive.
The smooth rounding and solid color create a warm, contemporary voice that reads as casual and welcoming rather than technical or formal. Its friendliness comes from the softened geometry, which keeps the tone playful and accessible while still feeling clean and controlled.
The font appears designed to deliver a modern geometric look without the coldness of sharp corners, prioritizing approachability and visual smoothness. Its consistent rounding and sturdy proportions suggest an intent to be versatile for bold display typography across digital and print contexts.
The design maintains a coherent rounded treatment across caps, lowercase, and figures, producing a strong, confident silhouette at display sizes and a tidy, high-contrast word shape in headlines. Numerals follow the same rounded geometry, integrating naturally with the alphabet for mixed text settings.