Slab Contrasted Hojy 7 is a very bold, wide, medium contrast, italic, tall x-height font.
Keywords: sports branding, posters, headlines, merch, packaging, athletic, western, vintage, poster, rowdy, impact, motion, nostalgia, ruggedness, attention, blocky, bracketed, angular, chiseled, ink-trap.
A heavy, slanted slab-serif with broad proportions and compact counters. The letterforms are constructed from chunky stems and thick, squared serifs with subtle bracketing, giving a carved, block-like silhouette. Corners are frequently notched or chamfered, producing a faceted, chiseled look, while the rounded letters (like O and C) keep a strong polygonal feel. The rhythm is energetic and slightly irregular in its detailing, with tight apertures and prominent terminals that stay crisp at display sizes.
Best suited to display typography: team marks, event posters, bold editorial headers, and apparel/merch graphics where impact matters more than long-form readability. It also fits packaging and storefront-style signage that benefits from a sturdy, attention-grabbing slab aesthetic.
The overall tone feels bold and assertive, with a classic sports-and-signage attitude. Its faceted slabs and punchy slant evoke vintage athletic lettering, rodeo posters, and old-school retail headlines—confident, loud, and slightly rugged rather than refined.
Likely designed to deliver maximum punch and momentum through an italicized, slab-heavy structure, combining vintage sign-painter/athletic cues with angular cut-ins for a distinctive, toughened personality.
The exaggerated mass and tight internal spaces make it read best when given generous tracking and ample line spacing. The angled posture adds motion, while the consistent slab treatment across caps, lowercase, and numerals keeps the set visually unified.