Sans Contrasted Jivu 10 is a bold, wide, very high contrast, italic, normal x-height font.
Keywords: headlines, posters, magazine, branding, packaging, fashion, editorial, luxury, dramatic, retro, display impact, editorial tone, premium branding, stylized italic, swashy, calligraphic, knife-edge, bracketless, tapered.
A slanted, display-minded face with pronounced contrast between thick verticals and hairline joins, giving strokes a carved, knife-edge quality. Letterforms are broad and open, with strong, dark main stems and sharply tapered terminals; many joins resolve into thin, angled connectors that feel almost drawn with a pointed pen. Counters are generous and often asymmetrical, and the overall rhythm alternates between solid blocks of black and sudden hairline flicks, especially in diagonals and cross-strokes. Numerals and capitals maintain the same high-contrast logic, with a mix of sturdy bowls and delicate, sweeping turns.
Best suited to headlines, covers, and short statements where the contrast and sharp hairlines can be appreciated. It works well for fashion and lifestyle branding, boutique packaging, and premium promotional graphics; for body text, it will typically need generous size and spacing to preserve the delicate details.
The type conveys a runway/editorial tone—confident, dramatic, and polished—while retaining a slightly vintage, calligraphic flair. Its energetic slant and sharp tapering create a sense of motion and sophistication, making the voice feel premium and attention-seeking rather than utilitarian.
The design appears intended to deliver a high-impact, high-contrast italic look that feels modern-editorial with a calligraphic edge. Its broad proportions and tapered detailing prioritize style and presence over neutrality, aiming to create a memorable, luxury-leaning typographic voice.
Several glyphs use thin, extended entry/exit strokes and pointed junctions that can visually sparkle at larger sizes but may become fragile in small reproduction. The italic angle is integral to the construction, and the silhouette tends to read as sculptural, with distinctive swashes and dynamic diagonals that emphasize display impact.