Slab Normal Okgev 7 is a very bold, very narrow, low contrast, upright, tall x-height font visually similar to 'Dharma Slab' by Dharma Type and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, logos, industrial, rugged, american, retro, headline, impact, space-saving, durability, clarity, condensed, blocky, slab serif, squared, rounded corners.
A condensed slab serif with heavy, compact letterforms and a steady, low-contrast stroke. Serifs are rectangular and blunt, with softened corners that keep the texture from feeling sharp. Counters are relatively small and vertical stems dominate, producing a dense, even color in words and lines. Curves on letters like C, O, and S are tightly controlled and slightly squared, while joins and terminals stay sturdy and consistent across capitals, lowercase, and numerals.
Best suited to headlines, posters, and signage where bold impact and space efficiency are needed. It also works well on packaging, labels, and brand marks that benefit from a sturdy, traditional slab-serif presence. For extended small text, the dense color and tight counters suggest using generous size and spacing for clarity.
The overall tone feels sturdy and utilitarian, with a classic poster and workwear sensibility. Its narrow, emphatic shapes and block serifs evoke traditional American signage and industrial labeling, reading as confident and no-nonsense rather than delicate or expressive.
Likely designed as a practical condensed slab for strong, space-saving display typography. The uniform weight, blunt serifs, and squared curves aim for consistent reproduction and a dependable, workhorse feel across a range of bold messaging contexts.
The condensed proportions create a strong vertical rhythm and allow long headlines to fit in tight spaces. The bold slab serifs remain clearly visible in text settings, reinforcing an authoritative, display-forward voice even at moderate sizes.