Sans Normal Omlis 4 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Bluteau Arabic Sans', 'Bluteau Hebrew Sans', and 'Bluteau Sans' by DSType (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, friendly, confident, clean, utilitarian, clarity, impact, modernity, approachability, geometric, rounded, solid, clear, sturdy.
A sturdy, geometric sans with largely circular bowls and smooth, continuous curves paired with straight, vertical stems. Terminals are mostly blunt and clean, and joins are simple, giving the letterforms a compact, dense silhouette. Proportions lean toward broad, open counters in letters like O, D, and P, while apertures in C, S, and e remain clear. The overall rhythm is even and blocky, with strong, simplified shapes that prioritize clarity at larger sizes.
This font is well suited to headlines, posters, and branding where a bold, modern sans presence is needed. Its simple geometry and clear counters also make it effective for signage and packaging, especially where quick recognition and a sturdy visual tone are important.
The font conveys a contemporary, approachable tone—confident and straightforward without feeling sterile. Its rounded geometry and solid presence give it a friendly, dependable voice that reads as modern and practical.
The design intent appears to be a straightforward geometric sans that emphasizes clarity and impact through simplified construction and rounded forms. It aims to deliver a modern, approachable voice with strong display performance and consistent, no-nonsense letter shapes.
Uppercase forms appear particularly strong and headline-oriented, with wide, stable shapes and minimal stylistic distraction. Numerals follow the same geometric logic, with clear, familiar forms suited to prominent display settings.