Sans Rounded Ehsu 3 is a very bold, narrow, medium contrast, upright, normal x-height font visually similar to 'MVB Diazo' by MVB (names referenced only for comparison).
Keywords: logos, packaging, headlines, posters, children's media, playful, friendly, bubbly, retro, casual, approachability, display impact, whimsy, nostalgia, branding, rounded, soft, chunky, cartoonish, compact.
A heavy, rounded sans with inflated strokes and soft, fully rounded terminals. The letterforms are compact and slightly condensed, with generous curves, small counters, and a lively, slightly irregular rhythm that keeps the texture from feeling mechanical. Capitals are broad-shouldered and blunted, while lowercase forms stay simple and sturdy, with single-storey constructions and minimal articulation. Numerals match the same chunky, pillow-like construction and maintain consistent weight and curvature across the set.
Well-suited for logos, product packaging, and short headlines where a friendly, high-impact voice is needed. It also fits posters, stickers, and kids-oriented or whimsical editorial callouts, as well as seasonal or novelty graphics that benefit from a soft, chunky silhouette.
The overall tone is warm and approachable, with a cheerful, toy-like softness that reads as informal and upbeat. Its rounded mass and compact spacing evoke a nostalgic, mid-century display feel while still staying clean and contemporary enough for modern branding.
This design appears intended to deliver maximum visual weight with a gentle, approachable character, combining compact proportions with rounded, inflated shapes for bold display impact without sharpness.
The font’s dense black coverage and tight interior space create strong presence at small-to-medium display sizes, while the softened corners keep the color from becoming harsh. Round dots and terminals reinforce the bubbly personality throughout the alphabet and figures.