Sans Normal Adbab 18 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Izmir' by Ahmet Altun, 'Lorin' by Designova, 'Lader' by Groteskly Yours, 'Axiforma' by Monotype, 'Madani' by NamelaType, 'Rotunda' by TipoType, and 'Segment' by Typekiln (names referenced only for comparison).
Keywords: ui labels, app design, editorial, presentations, branding, modern, clean, friendly, dynamic, neutral, clarity, modernity, approachability, motion, rounded, oblique, humanist, open apertures, smooth curves.
A smooth, oblique sans with rounded bowls and gently squared terminals. Strokes stay even and consistent, with clear geometric construction in round letters (O, C, G) balanced by slightly humanist shaping in joins and diagonals. Apertures are open and counters are generous, supporting a steady rhythm in text. Uppercase forms feel streamlined and contemporary, while the lowercase maintains simple, readable shapes with single-storey a and g and a softly curved, descending y.
Works well for interface text, navigation, and product copy where a clean sans with extra dynamism is useful. The slanted stance and rounded shapes also suit contemporary branding, decks, and editorial subheads that need emphasis without becoming overly decorative.
The overall tone is modern and approachable, combining a clean sans structure with a subtle sense of motion from the slant. It reads as friendly and practical rather than formal, with a contemporary tech/editorial feel that remains neutral enough for everyday UI and branding use.
Designed to provide a straightforward, readable sans with an energetic oblique posture and softly rounded geometry. The aim appears to be versatile everyday typography that can move between functional text and polished display settings while keeping a friendly, modern character.
The italic angle is consistent across caps, lowercase, and numerals, creating a cohesive forward-leaning texture in paragraphs. Curves are well-controlled with minimal flare, and spacing appears comfortable in running text, keeping the voice clear at larger and medium display sizes.