Sans Superellipse Wiwy 7 is a very bold, very wide, low contrast, italic, normal x-height font.
Keywords: sports branding, automotive, gaming, headlines, posters, futuristic, racing, tech, aggressive, sleek, speed, impact, modernity, branding, aerodynamics, rounded corners, oblique, extended, streamlined, angular cuts.
A heavy, extended oblique sans with squared, superelliptic counters and generously rounded outer corners. Strokes stay largely monoline, with frequent diagonal terminals and cut-ins that create a forward-leaning, aerodynamic silhouette. Curves resolve into soft rectangles rather than true circles, and many joins are simplified into clean, mechanical transitions. Spacing appears moderate but the wide set and italic slant create strong horizontal momentum, especially in all caps and numerals.
Best suited to display work where a high-impact, fast aesthetic is desired—sports and automotive identities, gaming titles, event posters, tech product branding, and interface headings. It will also work for short subheads or labels when you want a strong, engineered voice, though the pronounced slant and stylization favor larger sizes.
The overall tone is fast, technical, and assertive, evoking motorsport graphics, sci‑fi interfaces, and performance branding. Its sharp shears and forward slant add urgency, while the rounded geometry keeps it controlled and engineered rather than rough or expressive.
The design appears intended to translate the language of speed and industrial precision into a consistent, rounded-rect geometry. Angled terminals and simplified curves create a cohesive, performance-driven look that stays clean and reproducible across big headline settings and branding marks.
The uppercase forms read particularly compact and logo-like despite the extended width, while the lowercase keeps a single-storey, streamlined feel. Numerals follow the same superelliptic logic with flattened curves and angled cuts, helping maintain a cohesive, speed-oriented texture in mixed text.